Company Information
About Us
Fayrouz International is a Swiss company.
The Fayrouz Manufacturing and Technology Center is an excellent example of advanced technology in the beverage industry.
Since Fayrouz International – owned by Heineken – was founded in 2003 we have invested heavily in innovation to deliver our vision for future growth and to guarantee the highest possible level of quality.
Fayrouz International’s aim is to continue to grow, making its main brand, Fayrouz, one of the most successful soft drink innovations of recent years.
Our Vision
To release the power of barley-based innovations, exciting consumers worldwide.
Our Mission
To create and lead new markets to deliver rapid growth with great returns through:
- Developing great people
- Pioneering advanced flavor science
- Generating powerful brands
- Optimizing the competitive value chain
- Valuing committed partners
Our Values
- Value our diversity
- Ownership, to completion
- Honesty and integrity
- Take the initiative
- Entrepreneurship
- Quality in all we do.
Chief Executive Officer, Espen Mansfeldt, a Norwegian General Manager with extensive experience of brand building and growing profitable businesses gained within two of the premier global FMCG organisations, Unilever and Coca-Cola.
Chief Technical Officer, Chris Smith, a British brewing technologist with over 25 years experience in brewing and beverage markets. Chris is author of several patents, inventor of numerous brewing process materials and reputed for process problem solving.
Chief Financial Officer, François Vanier, a Canadian Chartered Accountant with experience in general accounting, finance and auditing. François has a great deal of experience in business administration acquired in various international companies.
